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Apple School Manager: A Pre-Implementation Guide
  • How-Tos
  • 4 minutes read
  • Modified: 19th Jun 2024

    February 20, 2024

Apple School Manager: A Pre-Implementation Guide

Trio Team

According to Business of Apps, “In 2022, 232 million iPhones, 61 million iPads, and 26 million Mac and MacBook units were sold.” Apple devices are everywhere, including in organizations and educational institutions. For schools, Apple has tried to make managing devices easier with a product called Apple School Manager (ASM). This is a powerful tool tailored for educational institutions to efficiently manage Apple devices, apps, and content within school environments. ASM offers administrators a centralized platform equipped with various features to simplify device deployment, content distribution, user and class management, and the creation of Managed Apple IDs. In this guide, we’ll explore the functionalities of ASM, how to set it up, and its integration with Mobile Device Management (MDM) solutions.


What Is Apple School Manager?

Apple School Manager (ASM) is a web-based portal designed specifically for educational institutions to manage Apple devices, apps, and content in schools. It provides administrators with tools to streamline the setup, deployment, and management of Apple devices such as iPads and Macs within an educational environment. Think of it as an iPad management software for schools. Some key features and functionalities of Apple School Manager include:

  1. Device Deployment: Administrators can enroll and deploy Apple devices in bulk, assign devices to specific users or classrooms (device inventory management), and configure settings remotely.
  2. Content Distribution: It allows schools to purchase and distribute apps, books, and other educational content in volume through the App Store, Apple Books, and iTunes U.
  3. User and Class Management: Administrators can create and manage user accounts for students, teachers, and staff, as well as organize them into classes and groups.
  4. Managed Apple IDs: Apple School Manager enables the creation of Managed Apple IDs for students and staff, which can be used to access Apple services like iCloud, iTunes U, and the Schoolwork app.


4 key features of Apple School Manager


How to Set Up Apple School Manager

When you want to sign up for ASM, the device you are using must have some basic requirements to check out on this page. If you’re sure that you meet Apple’s standards, follow the sign-up procedure. You will need to fill out the form with details such as:

  • Your country or region
  • Your organization’s legal name
  • Address information, city, and zip code
  • Phone number
  • Website URL
  • Organization type (K–12 or higher education)
  • Time zone and language

The form continues to ask details about you, the person signing up, such as your work email address and job title. Afterward, your form will be reviewed by Apple. In these steps, your verification contact, which you’ve written in the form, will have to approve you through a link sent to their email. When this is done, you will be able to complete the enrollment process through the link sent you your email.

Devices can be added to your school both manually and automatically. To add Apple device automatically, they fit the descriptions below:

  • If the device was purchased directly from Apple, the purchaser must have used an enrolled and verified Apple Customer Number.
  • If the device was purchased directly from a participating Apple Authorized Reseller or cellular carrier, the device must be linked to that reseller’s Reseller Number.
  • The device must have been ordered after March 1, 2011, whether it was purchased directly from Apple or from a participating Apple Authorized Reseller or cellular carrier.


Student using iPad outdoors


Apple’s Integration With MDM Solutions

ASM integrates with your institution’s Mobile Device Management (MDM) solution just like its sister interface, Apple Business Manager (ABM). Most organizations that have Mac devices and use an MDM solution, need ABM as well. ASM is simply a version of ABM specifically made for educational institutions. Both of these can be used with Apple’s MDM software, Apple Business Essentials which is a cloud-based MDM. Many organizations prefer stronger, more capable MDM solutions.

Trio is an MDM solution that allows organizations to manage and secure all their Apple devices by integrating with Apple Business Manager (ABM). It also facilitates the activation of Apple Device Enrollment (ADE), previously known as DEP, for enrolling devices bought from authorized resellers without any manual setup. Trio’s VPP token activation feature also enables organizations to purchase apps and licenses in large quantities. Try out Trio’s free demo to see its seamless integration with Apple devices yourself.



In conclusion, Apple School Manager emerges as a vital resource for educational institutions seeking to effectively manage their Apple ecosystem. With its intuitive interface and robust features, ASM streamlines administrative tasks, enhances device deployment processes, and promotes a conducive learning environment for students and educators alike. As a cherry on top, Apple’s School Manager’s cost is nothing; it’s free.

By leveraging ASM’s capabilities and integrating it seamlessly with MDM solutions like Trio, educational institutions can optimize device management workflows and focus on delivering quality education experiences. Explore the possibilities of ASM and elevate your institution’s digital learning initiatives today.

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